Market Study on Fruit Infused Water
Innovations in the food & beverages industry have led to the development of products that are healthy as well as tasty, and one such example is fruit-infused water. Consumers demanding tasty food as well as beverages influence the food & beverages market.
Fruit infused water contains significant amount of antioxidants, which are beneficial to the human body. Manufacturers of fruit infused water owing to their antioxidant properties mostly prefer organic fruits. Fruit infused water is water that has been infused with fresh fruits, and is sometimes referred to as fruit flavored water. As it is made by infusing flavor, rather than juicing or blending, this water contains fewer calories. This makes it a popular drink for detox regimes. Fruit-infused water is often recommended for weight loss and acts as a replacement for high sugar drinks such as sugary soda and fruit juices. Fruit infused water also comes in combinations of various flavors and ingredients, which ensure novelty in the taste and nutritional profile of flavored water.
Functional Properties of Fruit Infused Water Making It a Favorable Choice -
Fruit infused water does not contain any genetically-modified ingredients. Fruit infused water is often made by infusing flavors and colors of organic fruits into water, making it a completely organic product. It is also free from lactose, which makes it a favorable drink for lactose-intolerant population. Thus, fruit infused water is a non-GMO and lactose-free product ideal for health-conscious consumers. These functional properties of fruit infused water are expected to boost the growth of the market.
Refreshing Taste of Fruit Infused Water Encourages Consumers to Drink More Water -
Water is the most important element when it comes to weight loss. The diverse flavors of infused water help consumers to drink more water. This factor is expected to boost the demand for fruit infused water significantly in the market. Fruit infused water has a different taste than normal drinking water. The taste of infused fruit gives a unique characteristic and refreshing taste to the water. Dietitians consider infused water very healthy, as its unique taste encourages consumers to drink more water.
“New and Trendy Packaging Styles, the Emerging Supply-Side Trend”
Attractive and innovative packaging styles without the use of plastic are trending in the market. Such eco-friendly and trendy packaging options are expected to further boost the market demand for fruit infused water. Producers of fruit-infused water are focusing on new packaging materials and trending designs to attract more consumers.
“Preference for Organic Flavored Drinks over Conventional Flavored Drinks”
Manufacturers have started using organic ingredients without any additives and preservatives, and introduced 100% organic flavored drinks for diet-conscious consumers. The consumption of organic fruit infused water is the emerging trend as lifestyles of consumers are also changing. Conventional flavored drinks contain additives and preservatives, which are likely to harm the human body.
Fruit Infused Water
Product Type:
- Still Flavored Water
- Sparkling Flavored Water
Nature:
- organic
- Conventional
Flavor:
- apple
- Mango
- Orange
- pineapple
- strawberries
- watermelon
- Berries
- Citrus Fruits
- Others
Distribution Channel:
- Business to Business
- Business to Consumer
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacy/Drug Stores
- Specialty Stores
Tags
Food & Beverage