The sweet potato fries market is benefiting from the rising consumer awareness regarding the health benefits of sweet potato along with the growing consumption of healthy and nutritional snacks across the world. Developed regions including the North America and Europe are increasingly witnessing higher demand for sweet potato and its related products, which is a beneficial factor for the sweet potato fries market in the foreseeable future. Furthermore, offering flavored sweet potato snacks by manufacturers is also contributing to boost the sales. Additionally, consumers of emerging economies are spending more on processed food products and are keen to try the tasty and processed sweet potato products, which is one of the driving factor for the market.
Increasing Snacking Behavior for Sweet Potato Fries Market -
Sweet potato fries products including sweet potato chips and sweet potato fries, are becoming favorable snacks among consumers. Sweet potato fries manufacturers are also broadening their sweet potato-based snacks portfolio. The phenomenon of snacking is continuing to rise as consumers are moving towards replacing meals with snacks. Among the many reasons for consumers' making a shift to snacking, getting additional nutrients in a day is one of the main reason.
- Sweet potato sticks with sea salt, sweet potato sticks with salt & paper, and sweet potato sticks with chili & lime variants are some of the products offered by the company. In April 2019, the Emily Crisps, a United Kingdom-based snack brand launched a veg-based crisps range. The product range includes sweet potato sticks with different flavours.
Consumer Favoring Baked Snacks Benefiting Sweet Potato Fries Market -
Baked snacks contain additional nutrients as compared to fried snacks. Unlike fried snacks, baked snacks retain the nutritional value of sweet potato products. For instance, baked potato chips contain 14% fewer calories and 50% less fat than traditional potato chips, which are influencing the health conscious consumers. Consumption of health beneficial food products is rising as consumers are progressively moving towards health consciousness. The health and nutritional benefits in their diet are among the prime requirements of consumers.
- For instance, in June 2018, Bare Snacks, a United States-based snack manufacturer launched baked sweet potato chips in the flavors of sea salt, and barbecue.
- In July 2020, Walker, a United Kingdom-based crisps providing company launched the oven baked sweet potato crisps.
Nutrient-dense Sweet Potato Fries Products Gaining Popularity Among Consumers -
Sweet potato processed products are emerging as healthy and nutritional alternative to fries as manufacturers are keen to cater the growing health conscious consumer base. French fries are one of the traditional snack partners of consumers but as health consciousness is rising, the demand for nutritional and healthy fries products is growing.
Apparently, white potato-made French fries doesn't witness strong amount of antioxidants and vitamins in its nutritional composition. This has shifted manufacturers' focus on producing more sweet potato fries products.
Sweet potato contains high amount of beta-carotene that makes sweet potato fries products as standout antioxidant food products. Moreover, presence of high vitamin A is also a beneficial factor for consuming sweet potato fries.
To Frozen Potato Products -
The veggie fries, cereal-based baked snacks, and broccoli tots are some alternatives for frozen sweet potato products. Furthermore, drastic change in consumer behavior towards the food and beverages industry is also another factor for the adoption of substitutes of sweet potato-based snacks. Hence, the availability of substitutes for frozen sweet potato products is hampering the sale of processed sweet potato products. Frozen sweet potato products are becoming a favorite snack among consumers. With the growing consumer preference for cereal and other low fat snacks, the sale of frozen sweet potato products can slow down. Various plant-based snacks such as broccoli, carrot, chickpea, and others are gaining popularity.