Demand for butter is expected to witness rapid growth in the food-processing sector as butter is widely used as a flavoring ingredient in various baked goods such as cookies, cakes, and wafers, and as a flavor in processed foods and other snacks. It is made by churning cream and it is used as a spread, flavor in packaged foods, or in cooking. The growing millennial demand for flavor-packed products is boosting the demand for butter in the food processing industry. Butter is a pale yellow dairy product that contains saturated fats, water, and other milk solids.
Innovation in butter product offerings by the addition of other ingredients & toppings.
Butter manufacturers are targeting their product offerings, especially towards the foodservice industry, food processing industry and direct consumers. Due to the existence of multiple large and small producers, the butter market is extremely fragmented and competitive.
Butter is mostly available in its pure form. However, unique taste profiles and textures are in demand -
Demand for unique taste profiles and textures by millennials is expected to create opportunities for manufacturers of butter. Butter is widely used in the food industry for manufacturing various food products and for sauce making and frying. It is used in flavoring various packaged foods or snacks such as cookies and wafers.Besides, the demand for butter is growing in the food service industry due to the increasing consumption of fast food in developing economies as a result of busier lifestyles, and higher expenditure over out-of-home food consumption.
This growing trend of consumption of fast food has a significant impact on the butter market, as butter is widely used for frying and for flavoring a variety of fast food products. Most of the younger generation and working-class demographic consume fast food at least once a day. Butter is also a staple in households; hence, manufacturers are launching various butter-based products such as spreadable butter, flavored butter, low-fat butter, and many others to attract consumers.
Foodservice and Food Processing Industry is Attuned towards Using Butter as a Key Ingredient in Food Products.
Butter used by snack manufacturers to enhance the flavor of their products includes wafers, and biscuits, among others. Butter is widely used as a flavoring in various ready-to-eat drinks and foods. Additionally, food manufacturers are incorporating butter as a flavor in their products.
Demand for this flavor is increasing globally. Manufacturers are launching new products containing butter in response to the popularity of butter flavor among consumers. The addition of a buttery flavor makes food increasingly pleasant and delicious in terms of taste.
It is not advisable to consume butter in large quantities. Heart diseases have become very common. As a result, people are becoming increasingly conscious about health. High cholesterol content in butter may negatively influence the demand for butter and butter products. Butter consists of milk fat and small amounts of milk solids and water. Most of the fat in butter is saturated fat. Saturated fats are linked with LDL (low-density lipoprotein) cholesterol, also known as bad cholesterol. Bad cholesterol can increase the risk of heart disease and stroke. One tablespoon of butter contains around 31 mg of cholesterol. The U.S. The Department of Agriculture recommends that only 100 to 300 mg of cholesterol can be consumed daily.