Protein supplements have gained endless popularity among fitness enthusiasts and gym fanatics. There are some key benefits associated with the consumption of protein supplements.Over the past few years, there has been a powerful increase in the number of health-conscious people across the globe.Many people are opting for ways to adopt healthy as well as active lifestyles, which will fuel the demand for health-oriented food products. As a result, protein supplements are gaining traction, especially in regions such as Asia Pacific, North America, and Europe.
Various aspects of the human body are influenced by the consumption of dietary supplements, such as weight management, good heart health, high energy levels, excellent metabolism, and strong muscle growth.
A healthy lifestyle is becoming a normal way of life. Through this, health-conscious people are taking pivotal steps over food sensitivity, obesity, and other related healthcare issues. Consumers are spending significant amounts of money on purchasing different protein supplements.People are spending on different healthy food products due to the rising healthcare awareness and ability to spend on numerous eatables, including protein bars and others.
Among these supplements, the demand for ready-to-drink protein-based pediatric milk formulations is estimated to increase over the coming years, due to the increasing purchasing power of consumers.In addition, the increasing cases of obesity are also projected to generate demand for protein products over the forecast period.
Various government initiatives and campaigns, social media influencers, international sports & fitness events, celebrity endorsements, and the growing prominence of sports activities are contributing to increased expenditure to maintain a healthy lifestyle.There are numerous benefits associated with the balanced consumption of protein supplements. Proteins are involved in lowering cholesterol, increasing strength, building muscles, improving immunity, fighting cancer, and lowering blood pressure.
Furthermore, people are participating in numerous sports-related and fitness activities, which is fueling the demand for nutraceutical supplements.However, government scrutiny in the category of sports nutrition such as protein supplements influences the types of products introduced into the market. Furthermore, the lack of a regulatory framework and proper guidelines has resulted in the recall of many protein supplement products in the market.