Women's Bicycle Market By Product Type (Road Bicycles, Sports Bicycles, Mountain Bicycles, Hybrid Bicycles), By Technology (Conventional, Electric), By Pricing (Low Range, Mid-Range, Premium Range), By Distribution Channel (Independent Outlets, Franchised Outlets, Others)

 

The women's bicycle frame is specifically designed while focusing on the comfort of the rider even while donning a skirt and some bicycles even have a distinct handlebar design to improve riding ability. The basic design of a bicycle is functionally the same for men, as well as women but, some distinctive changes are observed when it comes to women's bicycles. 

Increasing fuel prices, surging awareness regarding the health benefits of riding a bicycle, growing traffic congestion, and the lack of parking spaces for passenger vehicles such as cars and buses, are other prospects that could promote sales of women's bicycles in the future. Demand for women's bicycles is anticipated to be driven by the increasing popularity of cycling among women around the world and the rising focus on sustainability.

New several supportive initiatives to promote cycling activities among women is also expected to bolster sales of ladies' hybrid bikes, women's bicycles with baskets, and ladies' road bicycles. - 

• The initiative aims to tackle the problem of diversity in the cycling industry and reach out to new people from different sects of society.In March 2023, the Bicycle Association (BA) announced the launch of the Diversity in Cycling initiative on the occasion of International Women's Day.

Surprisingly, social stigma around women riding bicycles is a factor that is expected to hamper women's bicycle sales in the future.Increasing participation of women in cycling events and bicycle sports is also projected to bolster shipments of women's mountain bikes and ladies' bicycles over the next ten years. 

Increase of Women's Cycling Experience

New women's bicycle companies are focusing on improving the cycling experience for women by developing and launching innovative new products.

The number of female cyclists has been falling dramatically in the past couple of decades owing to the rising car ownership among women and the lack of a safe cycling environment for women. However, through various initiatives and increasing awareness regarding cycling, the number of women riding bicycles has witnessed a steady rise over the past few years.

• Jelenew, a new company focused on transforming cycling for females, is providing the world's first professional cycling pants designed especially for women with a detachable external pad structure. These new pants are aesthetic, practical, and functional for female cyclists.
• FINDRA, a Scottish brand providing high-performance outdoor clothing for women, is also selling practical yet stylish performance outwear for women in cycling and other adventure sports. The company is focused on encouraging women to participate in more outdoor adventures.
• Pedal Chic, a bike store in the United States is the first woman-owned store that caters exclusively to women riders. The store provides functional and fashionable bikes to promote cycling amongst women and girls.

Presence of bike-friendly infrastructure

Growing focus on sustainability, supportive initiatives to promote cycling in women, and increasing focus on physical health and exercise among Europeans are other factors that are anticipated to favor demand for women's bicycles going forward.

Germany, Sweden, Netherlands, Demark, and Portugal are known to be some of the most bicycle-friendly countries in the world and are estimated to lead women's bicycle sales in the future. Europe is home to some of the most bike-friendly countries and cities in the world and this is anticipated to be a prime factor that is projected to bolster shipments of women's bicycles in this region across the forecast period.

• This master plan aimed to increase cycling in all European Union member states and necessitates the development and implementation of a national cycling policy for all member countries by the end of 2030. In May 2021, the Pan-European Master Plan for Cycling Promotion was adopted at the Fifth High-level Meeting on Transport, Health, and Environment.